Introduction
Founded in 2003 and headquartered in Austin, Tesla is a global powerhouse in electric vehicles and sustainable energy, helmed by Elon Musk. With around 126,000 employees, Tesla achieved record 2024 revenue of nearly USD 98 billion and net income of USD 7.1 billion. The company continues leading clean mobility and energy innovation with a bold vision for a sustainable future.
History & Milestone
2003: Founded in California.
Introduced multiple EV models (Roadster, Model S/3/X/Y, Cybertruck).
Built Gigafactories globally including Shanghai, Berlin, and Texas.
2024: Achieved record annual performance amid workforce restructuring.
Product & Services
Electric Vehicles: Model S/X/3/Y, Cybertruck, Semi
Energy Products: Solar panels/roof, Powerwall, Megapack
Manufacturing Ecosystem: Vertical fabrication at Gigafactories
Business Model & Strategy
Tesla’s vertically integrated model spans from EV design and manufacturing to energy and software services (Full Self-Driving, solar, battery storage). This ecosystem approach enhances margins and market control.
Market Presence & Financials
Tesla leads in EV adoption with global Gigafactory presence. Its fiscal strength—reflected in USD 98B revenue and solid asset base—underpins its leadership in sustainable transport and energy.
Leadership & Culture
The culture is driven by Elon Musk’s vision of innovation, agility, and scaling. Tesla embraces a high-intensity, mission-oriented approach with deep R&D investment and rapid execution.
Controversies & Challenges
2024: Workforce layoffs (10% global reduction) with severance errors and safety/labor issues in factories.
Safety, environmental, and regulatory hurdles continue amid expansion efforts.
Future Outlook
Tesla aims for profitability growth driven by AI (e.g., FSD), energy product expansion, and new Gigafactories. The company is focused on ramping production, cost efficiencies, and next-gen vehicle development.