Introduction
Founded in 2004 and headquartered in Shenzhen, Oppo is a leading private Chinese consumer electronics manufacturer, led by founder and CEO Tony Chen. With over 40,000 employees worldwide, Oppo combines innovative smartphone design, fast-charging systems (VOOC), and premium imaging technology. Generating an estimated $37 billion in annual revenue, the company reaches hundreds of millions of users globally through its hardware-software ecosystem.
History & Milestone
2004: Oppo was founded by Tony Chen, Jin Leqin, and Duan Yongping
Expanded into global markets; by 2016, became China’s largest smartphone brand
In 2023, gained independence from parent BBK Electronics to strengthen operational autonomy
2024/25: Ranked 4th in global smartphone shipments (~8.8% market share; over 103 million units) and maintained over 54,000 global patents
Product & Services
Smartphones: Find series (flagship), Reno series (camera-focused), A-series (mid-range), Foldable devices (N-series, Mirror)
Wearables: OPPO Watch (including Watch 4 Pro), Enco audio earbuds
Tablets: OPPO Pad SC/SE and higher-end Pad Pro models
Software & Services: ColorOS OS, imaging AI features, VOOC and SuperVOOC fast charging systems, cloud services
Business Model & Strategy
Oppo follows a hardware-plus-software ecosystem model—designing premium devices integrated with proprietary OS (ColorOS) and fast-charging tech to drive differentiation. The company balances global expansion with targeted local engagement and R&D investment, especially around imaging, 5G, and AI enhancements. Oppo maintains a strong direct and channel distribution strategy across emerging and established markets
Market Presence & Financials
Oppo operates in over 60+ countries worldwide, including Asia, Europe, and the Middle East. With annual revenues estimated at ~$37 billion and ranking in the top 4 global smartphone makers (8.8% share, 103 million units shipped in 2023), Oppo demonstrates strong market strength
Leadership & Culture
Under Tony Chen’s direction, Oppo fosters a culture centered on technology-driven human experiences, customer-first innovation, and imaging excellence. Strategic R&D centers and a design-led product culture reflect its motto: *“Technology for Mankind, Kindness for the World”*
Controversies & Challenges
Patent infringement lawsuits: In 2022, Nokia won a German court ruling halting Oppo device sales over technology licensing disputes
Regulatory issues in India: In 2022, Oppo’s Indian subsidiary was fined ~$550 million for tax evasion
Pre-installed apps concern: In 2025, pre-installed loan apps on Oppo and Realme devices caused consumer backlash; the company pledged to stop the practice
Future Outlook
Oppo is prioritizing next-gen imaging technologies (e.g. Hasselblad-tuned camera systems), AI software integration, and AI-powered fast charging innovations. Its global R&D investments, expanding tablet and wearables portfolio, and growing smartphone market share position it strongly for continued expansion in premium mobile hardware and connected experiences.