Introduction
Founded in 1889 and headquartered in Kyoto, Nintendo is a globally celebrated entertainment company led by Shuntaro Furukawa. With around 8,200 employees, it generated ¥1.67 trillion in revenue in FY 2024. Powered by beloved IP like Mario and Pokémon, Nintendo continues delivering innovation across hardware, software, and entertainment experiences.
History & Milestone
Began as a playing card maker (1889), reincorporated (1947).
Revolutionized gaming with iconic consoles: NES, Game Boy, DS, Switch.
2025: Launched Switch 2, the fastest-selling console in Nintendo history (3.5 million units in four days).
Product & Services
Gaming Consoles: Nintendo Switch & Switch 2.
Game Franchises: Mario, Zelda, Pokémon, etc.
Subsidiaries: Including Nintendo Pictures (animation studio), and internal divisions NES, EPD, PTD.
Business Model & Strategy
Nintendo sells a mix of hardware, software, and content. It licenses IP for films, merchandise, and leverages strong franchise ownership to sustain profitability and growth across platforms.
Market Presence & Financials
With a robust global fan base, Nintendo commands strong brand loyalty. Its Switch 2 success propelled its market cap above $100 billion.
Leadership & Culture
Under Furukawa’s direction, this company balances creative risk with heritage, championing internal innovation and franchise strength. Leadership values creativity, legacy, and disciplined execution.
Controversies & Challenges
The newly launched Switch 2 faces concerns over its higher price potentially limiting early mass adoption despite strong demand.
Future Outlook
Nintendo forecasts selling 15 million Switch 2 units by March 2026. The company is expanding into film animation (Mario projects) and continues strategic franchise and hardware innovation.