Introduction
Acer Inc., founded in 1976 and headquartered in New Taipei, Taiwan, is a global leader in personal, gaming, and commercial computing. Led by Chairman/CEO Jason Chen, Acer employs nearly 7,800 people and posted about USD 8.2 billion in trailing revenue in 2025. With strong innovation across sustainable hardware, AI-powered AI PCs, and gaming (Predator brand), Acer balances value, performance, and global reach
History & Milestone
1976: Founded as Multitech, rebranded to Acer in 1987 .
Expansion via acquisitions (Gateway, Packard Bell) enabled global PC market growth.
2025: CEO Jason Chen plans for AI PCs to account for 40% of shipments by Q3 2025
Product & Services
Computers: Laptops, desktops, Chromebooks (Aspire, TravelMate, Swift, Vero).
Gaming: Predator and Nitro lines.
Displays & Accessories: Monitors, projectors, peripherals .
AI PCs: Copilot+ AI laptops (e.g., Aspire AI series) launched in 2025
Business Model & Strategy
Acer sells hardware globally via retail and channel partners, supplemented with gaming and AI branding through esports and AI-powered devices. Strong emphasis on value-tier products combined with innovation in AI and environmental sustainability .
Market Presence & Financials
Acer serves global markets across EMEA, Asia, Americas, and leads as a top-6 PC vendor in unit sales . With USD 8.2 billion revenue and growing AI-focused product line, it remains financially stable.
Leadership & Culture
Under Jason Chen, Acer promotes “enhancing human capabilities with AI, not replacing them” . The culture focuses on agility, sustainability, esports engagement, and strategic AI expansion.
Controversies & Challenges
Tariff-driven price hikes: CEO confirmed 10% laptop price increases in US due to tariffs; also exploring manufacturing diversification .
North American product delays: New Aspire AI laptops delayed for US due to tariff uncertainty
Future Outlook
Acer expects AI PCs (Copilot+ devices) to constitute 40% of PC shipments by end of 2025. The company continues investing in AI innovation, esports (Predator League), and diversifying supply chains for resilience in a dynamic global market .