In a groundbreaking deal that is sending shockwaves through the video game industry and financial markets alike, Electronic Arts (EA), the publisher behind iconic titles like FIFA, Madden NFL, The Sims, and Battlefield, is being acquired in what is now the largest private equity buyout in history, valued at $55 billion.
The agreement, confirmed on September 29, 2025, involves a consortium of global investors and marks a major shift for EA, one of the most recognized names in gaming. This historic deal eclipses all previous leveraged buyouts, including the 2007 purchase of TXU Energy, which was worth $32 billion at the time.
Who is buying EA?
The buyout is being led by a powerful group of investors, including:
- Saudi Arabia’s Public Investment Fund (PIF) already owns a 9.9% stake in EA.
- Silver Lake, a California-based private equity firm with deep investments in technology, media, and entertainment.
- Affinity Partners, an investment firm founded by Jared Kushner, a former White House senior advisor.
These investors have teamed up to take EA private in an all-cash deal. EA shareholders will receive $210 per share, which represents a 25% premium on the company’s stock price before the announcement. According to sources, the deal will be funded by approximately $36 billion in equity and $20 billion in debt, with JPMorgan Chase leading the debt financing package.
Why this deal is historic
At $55 billion, this buyout is now the largest leveraged buyout ever recorded, setting a new benchmark in private equity history. The sheer size of the deal has attracted attention beyond the gaming community, drawing in analysts, regulators, and media worldwide.
This move is also a strong signal that private equity firms see the gaming industry as a high-growth, stable, and long-term investment. With gaming revenue projected to surpass $300 billion globally by 2026, firms are looking to stake their claim in the digital entertainment economy.
The strategic reasons behind the acquisition
There are several key reasons why investors are making such a massive bet on EA:
- Consistent revenue from iconic franchises
EA owns some of the most successful game franchises in history. From Madden NFL to FIFA (now EA Sports FC), The Sims, and Apex Legends, these titles generate continuous revenue through game sales, subscriptions, downloadable content, and in-game purchases. This recurring revenue model provides a stable base to support a large acquisition.
